I have spent the last 18 years working with China, doing business there and helping Western companies, entrepreneurs, and brands to understand the country and multiply its market.
Our daily life is completely filled with atoms originating from China and the way of doing business internationally has more and more “Chinese characteristics”. The surprising (and worrying) feature about this phenomena is that China understands us much better than we understand them.
The era of China has only just begun. It is worth getting familiar with it because it represents a great business opportunity for those who know how to take advantage of it.
I was born in Reinosa (Cantabria) but emigrated 22 years ago (Finland, UK, Germany, Austria and China). I am a Law and Business graduate, specialized in internationalization, market strategy and negotiation.
My strength is business development. I have led market strategies for consumer brands from different industries and support many other customers in their landing plans and market multiplication projects.
In my spare time I write, practice sports or trekking.
My best credentials are the companies and institutions I have collaborated with and the teams of great professionals who have worked with me.
I use my 18 years of business experience in the Asian giant to guide and help you understand how China works, implement changes that will minimize your business risks, design the best strategy adapted to the Chinese market, multiply the development opportunities of your business and optimize the return on your investment.
GROWTH, CHANGE MANAGEMENT & BUSINESS MODEL TRANSFORMATION
LANDING, ADAPTION & MARKET DEVELOPMENT
SALES REPRESENTATION, PRODUCT RE-DESIGN & LOCAL ALLIANCES
WORKSHOPS, SEMINARS & CONFERENCES
GUIDANCE & PROJECT ACCELERATION
29. I am an international business development consultant, change manager and specialized trainer in China. For almost two decades I have been helping internationally renowned brands to transform and establish and adapt their business to China, successfully developing their market opportunities.
To internationalize, transform your business and do business in China.
To train professionals in the necessary tools to function in a Chinese world.
To understand its present and adapt to it.
To analyze and interpret the news coming from the country.
A reflective story written after many years experiencing China and doing business with its people. Using a down-to-earth and entertaining style, I have tried to give a lucid, realistic and humanist view on the ascending superpower that will surprise the reader.
A book that shows a kaleidoscopic and fascinating country, which dismantles false myths while answering the questions the Chinese phenomenon rises; unraveling its complex reality and providing the reader tools to adapt to the future of a world made-in-China.
Everyone needs to understand China (but most people have not yet realized about it!).
Do you have a business idea or project that you want to internationalize, a commercial model that you want to transform, a project in China that you want to scale or are you looking for support to help multiplying your business? Contact me.
Can you think of another way to collaborate, an interesting idea or a powerful project to undertake together?
Hic Sunt Dracones is my blog. A biweekly newsletter summarizing some of the most relevant news about today China’s economic, business and geopolitical, where I share my own analysis and opinion articles, as well as some of the events in which I participate.
Subscribe!
Hic Sunt Dracones is my blog. A biweekly newsletter summarizing some of the most relevant news about today China’s economic, business and geopolitical, where I share my own analysis and opinion articles, as well as some of the events in which I participate. Subscribe!
